DO IT WITH GRIT ⎯⎯ OR DON’T D✺ IT AT ALL.
At Lovely Grit we work with ambitious entrepreneurs, growing brands, marketing teams and businesses who are looking for growth and don’t shy away from finding their inner grit. We’re a small and powerful Creative Marketing Agency based in NYC and NJ, specializing in custom website designs, creative branding and fearless marketing.
OUR BELIEF ⎯ SYSTEM
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We emphasize the intent behind the creative process in order to create designs and strategies that go beyond surface-level appeal and resonate with individuals on a deeper level.
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Our approach to building relationships with our clients is human-centric and collaborative. We believe that understanding and prioritizing the needs, goals, and experiences of our clients before they even know them is essential for creating successful and meaningful results. We view our client relationships as partnerships built on trust, transparency, a good time, and open communication.
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We instill the creative process and the power of art in all that we do. We believe that creativity and artistic expression have the ability to inspire, evoke emotions, and bring unique perspectives to life for our clients, and beyond.
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No one is perfect. That’s why we’re committed to continuous learning and growth - enabling us to deliver fresh ideas and enhanced client experiences.
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☻ Genuine kindness has a transformative power, fostering positive relationships, enhancing collaboration, and creating a welcoming environment for us and our team and our clients.
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Grit is an essential ingredient for entrepreneurial success. It empowers individuals to persevere through adversity, embrace failure as a catalyst for growth, and maintain unwavering focus on their long-term vision. We’re happy to help you find yours!
THE HUMAN BEHIND ⎯ THE WORK
SAMANTHA LABARBARA
(try spelling that 3x fast)
Samantha is the Founder and Owner of Lovely Grit and is hands-on with all projects the team works on. She has worked in Marketing for 13+ years, serving as Director of Marketing for a handful of health, wellness, and medical technology companies in NYC and NJ before building her own Creative Design and Marketing Agency to pursue her passion for working one-on-one with clients, businesses, and marketing teams.
Samantha has what some may call an obsession with Marketing & Design, which started in the halls of Fiorello LaGuardia High School in NYC. She believes in working hard to pursue your dreams, getting your hands dirty, and in the power of the entrepreneurial spirit. Where there’s a will, there’s a way.
Samantha went to Hunter College in NYC for Psychology, another passion of hers. She utilizes her psychology background to help build marketing strategies that connect clients with their targeted audiences in a more human way, by understanding who they are and how to reach them.
Born and raised in Queens, NYC (representing the 718 of Astoria and Jackson Heights), Samantha currently lives in Morristown, New Jersey and is a mom to 3 small humans, a puppy, and a cat. She is a self-declared #motherhustler, and uniquely adept at handling chaos and organizing the seemingly un-organizeable. She has many passions, including the love of music - from metal to classical, she plays a mean Moonlight Sonata on the piano, and enjoys designing her home.
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fav song
SIMPLE MAN - LYNYRD SKYNYRD
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fav colors
BLACK AND WHITE
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fav show
MAD MEN
W H A T ’ S I N A N A M E ?
LOVELY ⎯⎯ GRIT
Our creative agency is based on a unique relationship that reflects the essence of resilience and beauty coexisting within the challenging circumstances that arise as a budding entrepreneur or a growing brand. A harmonious coexistence of strength and beauty is always possible.
W O R K W I T H U S