DO IT WITH GRIT ⎯⎯ OR DON’T D✺ IT AT ALL.

Black and white logo with abstract design resembling two and a half circles and a heart shape in the middle.

At Lovely Grit we work with ambitious entrepreneurs, growing brands, marketing teams and businesses who are looking for growth and don’t shy away from finding their inner grit. We’re a small and powerful Creative Marketing Agency based in NYC and NJ, specializing in custom website designs, creative branding and fearless marketing.

  • A collection of prenatal health support products in colorful bottles, including birth control cleanse, fertility support, prenatal drink mix, lactation support, and energy boost, arranged against a pink background.
  • A modern kitchen with white cabinetry, a marble island countertop, and stainless steel appliances. The wall behind the sink has white hexagonal tiles, a window with a bamboo shade, and open cabinets with glassware and colorful dishes. A stovetop with a white pot, a fruit bowl, and utensils are on the countertop.
  • Multiple beige tote bags hanging on white chairs, each with the phrase "Un-fucking-stoppable" written in black decorative script. The chairs are arranged in rows.
  • A person receiving acupuncture treatment with several acupuncture needles inserted into their back.
  • Minimalist dining room with a light-colored wooden table, white chairs, a white vase with branches, a decorative bowl with berries, and built-in shelves with decorative objects against beige walls.
  • A person holding a glass dropper with liquid, squeezing it to dispense a droplet into another person's open hand against a peach-colored background.
  • Close-up of a happy dog's face with its nose and mouth visible, set against a plain background with the text 'Wespaw The Pet Pharmacy' overlayed.
  • Five women gathered in a living room, smiling and talking to each other. One woman is standing on the left, another sitting on the couch in the middle, a third sitting on the armrest, and two women are standing on the right. The background features a wall with abstract artwork and framed pictures.
  • A woman and a young girl are practicing yoga together in a living room with a red rug, beige sofa, and potted plants.
  • Rows of graham crackers topped with squares of chocolate and marshmallows, arranged on a brown background.

OUR BELIEF ⎯ SYSTEM

  • We emphasize the intent behind the creative process in order to create designs and strategies that go beyond surface-level appeal and resonate with individuals on a deeper level.

  • Our approach to building relationships with our clients is human-centric and collaborative. We believe that understanding and prioritizing the needs, goals, and experiences of our clients before they even know them is essential for creating successful and meaningful results. We view our client relationships as partnerships built on trust, transparency, a good time, and open communication.

  • We instill the creative process and the power of art in all that we do. We believe that creativity and artistic expression have the ability to inspire, evoke emotions, and bring unique perspectives to life for our clients, and beyond.

  • No one is perfect. That’s why we’re committed to continuous learning and growth - enabling us to deliver fresh ideas and enhanced client experiences.

  • ☻ Genuine kindness has a transformative power, fostering positive relationships, enhancing collaboration, and creating a welcoming environment for us and our team and our clients.

  • Grit is an essential ingredient for entrepreneurial success. It empowers individuals to persevere through adversity, embrace failure as a catalyst for growth, and maintain unwavering focus on their long-term vision. We’re happy to help you find yours!

Blue neon sign saying 'Wake up. Kick ass. Repeat.' hanging on a dark wooden wall with two exposed light bulbs above.

THE HUMAN BEHIND ⎯ THE WORK

SAMANTHA LABARBARA

(try spelling that 3x fast)

Samantha is the Founder and Owner of Lovely Grit and is hands-on with all projects the team works on. She has worked in Marketing for 13+ years, serving as Director of Marketing for a handful of health, wellness, and medical technology companies in NYC and NJ before building her own Creative Design and Marketing Agency to pursue her passion for working one-on-one with clients, businesses, and marketing teams.

Samantha has what some may call an obsession with Marketing & Design, which started in the halls of Fiorello LaGuardia High School in NYC. She believes in working hard to pursue your dreams, getting your hands dirty, and in the power of the entrepreneurial spirit. Where there’s a will, there’s a way.

Samantha went to Hunter College in NYC for Psychology, another passion of hers. She utilizes her psychology background to help build marketing strategies that connect clients with their targeted audiences in a more human way, by understanding who they are and how to reach them.

Born and raised in Queens, NYC (representing the 718 of Astoria and Jackson Heights), Samantha currently lives in Morristown, New Jersey and is a mom to 3 small humans, a puppy, and a cat. She is a self-declared #motherhustler, and uniquely adept at handling chaos and organizing the seemingly un-organizeable. She has many passions, including the love of music - from metal to classical, she plays a mean Moonlight Sonata on the piano, and enjoys designing her home.

♫

fav song

SIMPLE MAN - LYNYRD SKYNYRD

♠

fav colors

BLACK AND WHITE

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fav show

MAD MEN

A young woman with long dark brown hair, light skin, and a slight smile, wearing a white shirt with black irregular spots, sitting indoors in front of a colorful painting of a village with houses and trees on a hillside.

W H A T ’ S I N A N A M E ?

LOVELY ⎯⎯ GRIT

Our creative agency is based on a unique relationship that reflects the essence of resilience and beauty coexisting within the challenging circumstances that arise as a budding entrepreneur or a growing brand. A harmonious coexistence of strength and beauty is always possible.

W O R K W I T H U S

We’ve got gumption,
do you?

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