Lovely Grit is based out of NYC + NJ and works across all industries, with particular depth in mental health, healthcare, wellness and other expert-led businesses where credibility, clarity + human connection matter above all.
Our Work →
SERIOUS STRATEGY. GOOD DESIGN ⎯ AND A LITTLE GRIT.
ABOUT LOVELY GRIT
SMALL CREATIVE STUDIO ⎯⎯ BIG BRAIN ENERGY.
Lovely Grit is a rebel-hearted creative studio built on the belief that good work should do more than look nice. It should make people feel something. Understand something. Do something. We blend strategy, branding, web design, search and marketing to build brands with something to say… and enough grit to say it differently. Beautiful is the baseline. We’re here for what happens underneath.
OUR BELIEF SYSTEM:
A FEW THINGS ⎯ WE LIVE BY
01.
BEAUTIFUL IS THE BASELINE
We’re here for what happens underneath. Pretty gets attention. Strategy gives it a reason to exist. There should be a reason behind the work.
02.
DO IT WITH GRIT OR DON’T DO IT AT ALL
We’re not interested in doing something just because it checks the box. If it matters, make sure you give a damn.
03.
MAKE PEOPLE FEEL SOMETHING
Good brands create a reaction. Great brands turn that reaction into connection, trust and action.
04.
PERSONALITY IS ALLOWED
Professional does not have to mean sterile, predictable or written by a committee of extremely serious robots.
05.
DO IT WITH GUMPTION.
Curiosity. Courage. A willingness to figure it out. And enough stubbornness to make something better than it needed to be.
WHAT WE DO
SOLUTIONS FOR BRANDS WHO THINK BIGGER.
For businesses ready to go beyond surface-level pretty, Lovely Grit blends creativity, strategy and expertise to build work that feels true, works hard + leaves a mark.
Our Work →
CREATIVITY
Distinctive ideas, design with edge, personality and purpose.
STRATEGY
Clear thinking behind every word, page and decision.
EXPERTISE
The sharp understanding to make it not just beautiful, but effective.
MEET THE FOUNDER - SAMANTHA LABARBARA
STRATEGY BRAIN. CREATIVE HEART. ROLL-UP-YOUR-SLEEVES ⎯ ENERGY.
I’m a native New Yorker, Marketer, Designer and Strategist who builds brands with both backbone and soul. For more than 15 years, I’ve helped businesses cut through the noise with strategy that works and creative that sticks. My style blends sharp thinking with bold ideas, and just enough grit to push past the safe, predictable + forgettable.
I’ve led campaigns designed to drive measurable growth, created visual identities built to make people look twice, and helped businesses show up in ways that feel true + get results.
Because I don’t think good marketing should only look good. It should make people feel something. And then, ideally, do something.
Whether I’m mapping brand strategy, designing a digital experience, digging through search data or fine-tuning a campaign, I bring equal parts expertise, curiosity and a little badass energy to the table. I don’t just deliver. I partner. I problem-solve. I get my hands dirty. And I push for work that actually makes a measurable difference.
FOUNDER LED, INTENTIONALLY SMALL.
Lovely Grit is a founder-led studio, which means you work directly with a human from strategy through execution.
No disappearing into an account-management maze
No five-person game of telephone.
No wondering who actually knows your business.
We like knowing the businesses we work on. It makes the work better.
LOVELY
How it feels
CREATIVITY / CURIOSITY / EMPATHY / AESTHETICS / CONNECTION / HEART
GRIT
Why it works
