WEBSITE DESIGN, SEO + MARKETING ⎯ FOR THERAPISTS AND MENTAL HEALTH PRACTICES.
Lovely Grit helps therapists, psychologists, psychiatrists and growing mental health practices build brands people trust, websites people can find and marketing strategies designed to attract the right clients. Strategy-led. Psychology-informed. Search-minded. Never generic.
EXPLORE OUR MENTAL HEALTH WORK:
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![A collage image with four sections. The top-left has a pale yellow background with the text "the practice." In the top-right, a black background features the same text in the center, encircled by smaller text. The bottom-left has a light blue background with the text "the practice." The bottom-right shows a business card and a pale yellow sticky note, also with the same text.]()
THE PRACTICE
Psychotherapy, Mental Health, Health + Wellness
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![Close-up of a white booklet with the words 'Bradley Reach' in blue and orange on the cover, partially opened, with a navy-blue edge visible.]()
BRADLEY REACH
Psychotherapy, Mental Health, Health + Wellness
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![A business card and a folded card both displaying the name Sarah Delaney with a white background, and a large black and white 'SOLD' graphic partially visible in the background.]()
NEW ENGLAND CHILDREN'S HEALTH
Psychiatry, Mental Health, Health + Wellness
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![A collage featuring four sections with different branding and design elements for Alexis Bess, including logos, text styles, and decorative graphics in earthy tones.]()
ALEXIS BESS THERAPY
Psychotherapy, Mental Health, Health + Wellness
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A GOOD PLACE THERAPY
Psychotherapy, Mental Health, Health + Wellness
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![A collage of four images, each showcasing different branding materials for Sarah Delaney, a NYC psychiatry nurse practitioner. The materials include business cards, a logo design with her name and title, and a promotional graphic with the word 'SOLD' in bold white letters on a black background.]()
SARAH DELANEY PSYCHIATRY
Psychotherapy, Mental Health, Health + Wellness
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![Four overlapping book covers by Amy Dibernardo, with titles related to mental health, life, and happiness in a minimalist style with neutral tones.]()
AMY DIBERNARDO
Psychotherapy, Mental Health, Health + Wellness
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![Graphic design with the name 'Megan Piesman' in stylized font on a dark background, featuring black and white floral imagery and a circular logo for Megan Piesman PhD, a clinical psychologist.]()
MEGAN PIESMAN PSYCH
Psychotherapy, Mental Health, Health + Wellness
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![Branding collage for Hana Cavanna featuring logo, business cards, and a woman with long, dark hair smiling with her hand near her chin, sitting in a cozy setting.]()
HANIFA CAVANNA NP
Psychotherapy, Mental Health, Health + Wellness
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CENTER FOR ANXIETY
Psychotherapy, Mental Health, Health + Wellness
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DR. REBECCA BERRY
Psychotherapy, Mental Health, Health + Wellness
YOUR PRACTICE DESERVES MORE ⎯ THAN A WAITING ROOM + A WEBSITE THAT NEEDS THERAPY.
Marketing a mental health practice requires a particular kind of balance. You need to communicate expertise without sounding clinical, build trust without blending into every other practice, and make it easy for prospective clients to understand whether you're the right fit.
We combine brand strategy, psychology, web design, SEO and digital marketing to help mental health practices turn that complexity into a clear, credible and distinctive online presence.
MARKETING FOR THERAPISTS
FROM EXPERT PRACTICE TO EXPERT BRAND.
Whether you're building a private practice from the ground up or your group practice has outgrown the website that got you here, we build the strategy around where you're going next — not where you started.
WEBSITE DESIGN
Custom Squarespace Websites and Branding built around positioning, user behavior, search and conversion.
SEO FOR MENTAL HEALTH
Search strategy built around the specialties, locations + questions your ideal clients are actively searching.
GROWTH MARKETING
Paid search, landing pages + ongoing marketing strategy for practices ready to move beyond referrals alone.
OUR EXPERTISE
And we understand them better than most. People don't search for mental health care the way professionals necessarily describe it.
Someone may search for “why do I panic before work” long before they search for “cognitive behavioral therapy for generalized anxiety.” They may compare multiple clinicians, read a dozen About pages and leave a perfectly beautiful website simply because they still aren't sure whether the practice understands them.
That's why our work considers the entire journey: how people search, what helps them recognize themselves in your services, what establishes credibility and what ultimately makes reaching out feel like a safe and logical next step.
SEARCH BEHAVIOR / TRUST / POSITIONING / CONVERSION
MENTAL HEALTH MARKETING HAS DIFFERENT RULES.
PSYCHOLOGY IS AT THE CORE OF WHAT WE DO
YOU DO THE DEEP WORK. YOUR WEBSITE SHOULD SHOW IT.
Hi, I'm Samantha, founder, strategist + creative director behind Lovely Grit.
I've spent 15+ years working across branding, marketing, website design and search, with a college background in psychology that still shapes how I approach strategy today.
I don't practice mental health care, I specialize in translating expertise into brands, websites and marketing that people can understand, trust and act on.
After working with therapists, psychologists, psychiatrists and behavioral-health organizations, I've seen the same challenge repeatedly: excellent providers doing meaningful work, represented online by marketing that barely scratches the surface.
THE SIGNATURE WEBSITE
Custom mental-health and therapy websites beginning at $8,500. Most projects fall between $10k–$15k.
WHAT’S INCLUDED
Strategy + discovery, Positioning + messaging, Sitemap + user journey, Custom Squarespace design, Responsive mobile design, SEO + optimization, Analytics + search console, Launch + training
SEO ESSENTIALS
Ongoing search strategy + optimization from $1,500/month.
SEO GROWTH
Optimization + new search-focused content from $2,500/month.
FAQS
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No. Lovely Grit specializes broadly in health + wellness, with particularly deep experience across psychotherapy, psychiatry and mental health. We also work with physical therapy, healthcare, wellness and select expert-led brands outside the health space.
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We work with solo clinicians, therapists, psychologists, psychiatrists, group practices, behavioral-health organizations, hospitals and other clinician-led mental health brands. The right scope depends more on the practice's goals and stage of growth than its size.
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Yes. Our custom Squarespace website projects combine strategy, positioning, user experience, search planning, SEO and design. Mental-health website projects currently begin at $8,500, with most engagements falling between $10,000–$15,000 depending on scope.
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Yes. Our SEO work can include keyword and competitor research, technical optimization, service-page strategy, local SEO, internal linking, existing-page optimization and ongoing content development depending on the engagement.
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Mental-health searches often sit at the intersection of local intent, sensitive topics, clinical terminology and highly personal decision-making. We consider both how prospective clients actually search and what they need to understand before they feel confident reaching out.
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We can lead keyword research, content strategy, structure and marketing copy. When content contains substantive clinical or medical claims, we ask the appropriate practitioner or subject-matter expert to review and approve it before publication.
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Yes. Lovely Grit works with mental-health practices nationally, and our strategy, design and ongoing search work can be completed remotely.
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Yes. Paid-search management can be added to an ongoing growth engagement when Google Ads makes sense for the practice's goals, market and services. Advertising spend is paid directly by the client.
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Not always. Some practices have a strong website that simply needs better search strategy; others are driving traffic to a site that isn't positioning or converting the practice effectively. We look at the whole system before recommending where to invest first.
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Start by submitting a project application with your website, goals, timing and the areas where you need support. If the project looks aligned, we'll schedule a short fit call to talk through the practice and recommend the right starting point.
★ ★ ★ ★ ★
“I have been working with Samantha for almost 2 years now, and she has seriously been a game-changer for my business. She is so amazing at what she does. I always get compliments on my website, my email newsletters, and all of the other design details that she does so well. She has also worked with me on SEO, which has helped my traffic skyrocket over the past year. I feel very lucky to have her in my corner and highly recommend her to anyone looking to take their brand or business to the next level!”
- KRISTIN HODGON, RESCRIPTED