BOUTIQUE SQUARESPACE WEB DESIGN AGENCY IN NYC + NJ

STRATEGICALLY BOLD WEB DESIGN ⎯⎯ FOR HEALTH + WELLNESS BRANDS + SMALL BUSINESSES.

Lovely Grit creates custom Squarespace websites for health + wellness practices, therapists, ambitious brands, entrepreneurs and other expert-led businesses ready to get found, build trust, and stand apart. Then we help you grow. Strategy-first. Search-minded. Boutique collaboration. Never generic.

FEATURED IN WEBSITE DESIGN:

Explore Our Work →

  • NYC Physical Therapy & Acupuncture Website Design and Branding

    WALL STREET PAIN RELIEF

    Physical Therapy, Acupuncture, Health + Wellness

  • Real Estate Website Design Squarespace

    COMPASS REAL ESTATE

    Real Estate, Property Management

  • Wespaw pet pharmacy website homepage built on Squarespace by Lovely Grit

    WESPAW PHARMACY

    Pet, Health + Wellness

  • Squarespace website design for psychotherapy practice in nyc focused on adult mental health and colorful branding

    THE PRACTICE

    Psychotherapy, Mental Health, Health + Wellness

  • Homepage of the New England Children's Behavioral Health Network website, featuring a header with logo and navigation menu, a main slogan about improving children's behavioral health, images of children and families, icons representing key focus areas, and logos of participating organizations.

    NEW ENGLAND CHILDREN'S BEHAVIORAL

    Children's Behavioral Health, Mental Health

  • The homepage of a physical therapy website featuring images of people exercising, smiling seniors, and a mobile app for therapy tracking.

    THERAMOTIVE

    Physical Therapy, Med Tech, Health + Wellness

  • Custom website design on squarespace for psychotherapist in NYC and NJ

    AMY DIBERNARDO

    Psychotherapy, Mental Health, Health + Wellness

  • Squarespace website design for mental health private practice feminine sleek pink

    ALEXIS BESS THERAPY

    Psychotherapy, Mental Health, Health + Wellness

  • Homepage of Thrive Physical Therapy website featuring a woman stretching on a yoga mat, a man using a dumbbell with a trainer, and a woman performing physical therapy exercises with a therapist in a rehab studio.

    THRIVE PHYSICAL THERAPY

    Physical Therapy, Med Tech, Health + Wellness

  • Psychology Website Design NYC NJ

    ERICA ZARA NP

    Psychotherapy, Mental Health + Wellness

  • A website homepage with a minimalist design, featuring large black text that says "Change your state, change your life" and "Designed to support and facilitate nervous system regulation." The page is divided into several sections with smaller text discussing a methodology to empower consumers to access and spend more time in a calm, balanced state. There are three small circles indicating regulation, activation, and overload zones, each with descriptive text. The overall color scheme is light gray and black, with social media icons in the top right corner.

    STATECHANGED

    Startup, Health + Wellness

  • Homepage of a website titled 'The Living House' with a background image of a modern kitchen featuring a white countertop, green cabinets, decorative pendant lights, and artwork on the wall, promoting interior design services for family homes.

    THE LIVING HOUSE

    UK Based Interior Design Agency

  • Homepage of Sarah Delaney's mental health care website with a header, welcome section, photo of Sarah, service focuses icons, testimonial, contact form, and decorative vase on a table.

    SARAH DELANEY PSYCHIATRY

    Psychiatry, Mental Health, Health + Wellness

  • A website homepage for talkologie promoting speaking skills training with images of women, a podcast microphone, logos of tech companies, and testimonials from clients.

    TALKOLOGIE

    Speaker Coaching

  • Homepage of The Chemist Shop, a specialty compounding pharmacy in NYC, featuring sections on their services, accreditation, customer care, and locations, with images of a pharmacist working in a lab and a smiling pharmacist in a store.

    THE CHEMIST SHOP

    Pharmacy Based in NYC

  • Screenshot of a website homepage for 'Outsider,' featuring a mountain outline background and text about their team and outdoor hospitality experiences, including a 'Join Our Team' button.

    Team Outsider

    Hospitality, Camping

  • The homepage of Westside Specialty Pharmacy website featuring a group photo of people, a sign reading Westside Pharmacy, and images of a man in the ocean and a kayak.

    Westside Pharmacy

    Pharmacy Based in Hawaii

  • Mental Health Website New England Squarespace

    BRADLEY REACH

    Psychotherapy, Adolescent + Pediatric Mental Health + Wellness

  • Squarespace website design sleek for cbt therapy practice in nyc

    COLLABORATIVE CBT NYC

    Mental Health

  • Squarespace website design for NJ home organization business

    CLUTTER TO CLARITY

    Home Organizer

  • BRIGHTHER

    Professional Coaching

  • GWELL HEALTH

    Health + Wellness, Med Tech

OUR STRATEGIC WEB DESIGN PROCESS GOES DEEPER

BEAUTIFUL ⎯⎯ IS THE BASELINE. WE GET INTO THE NITTY GRITTY.

01. STRATEGY

Positioning before pixels. Before we design anything, we get clear on the who, what, when, where, and how.

02. PSYCHOLOGY

Designed around how people actually choose. Good design isn’t just visual, it’s behavioral.

03. CREATIVE

Distinctive enough to feel unmistakably yours. We turn the strategy into a custom digital experience.

04. OPTIMIZATION

Built to be found. Built to perform. SEO isn’t just something we sprinkle on at launch, we plan for it.

A high-performing website needs more than good design. With 15+ years across branding, marketing, web design and SEO, plus a foundation in psychology, we bring strategy, human behavior, creative direction and search together from the start.

Because the best websites don't just look good. They help the right people find you, understand you, trust you and take action.

OUR SPECIALIZED EXPERTISE

WEBSITES THAT DO MORE.

Marketing a therapy practice, healthcare business, or wellness brand requires a different kind of balance. Your website has to communicate expertise, build credibility and differentiate your brand, without feeling inaccessible.

Laptop on a table displaying a website, with a blurred wall art and decor in the background.

MENTAL HEALTH + PSYCHOLOGY CLIENTS‍ ‍→

Private Practice, Behavioral Health, Psychotherapy, etc.

Website homepage for a holistic anti-aging and nutrition center featuring a woman with a serene expression, a woman doing yoga, and a bowl of lemons, with text about aging gracefully and holistic health approaches.

HEALTH + WELLNESS BRANDS →

Physical Therapy, Acupuncture, Nutrition, Wellness, etc.

Person using a laptop on a wooden table, wearing a smartwatch and rings.

EXPERT-LED BUSINESSES →

Start-ups, Small to mid sized Businesses, etc.

We build-in third party integrations including:

  • HubSpot logo with stylized circular network icon integrated into the text.
  • Black and white graphic with an irregular circle and the word 'Typeform' partially inside the circle.
  • Logo of Acuity Scheduling with black text and a stylized icon on the left.
  • Calendy logo with a stylized 'C' icon to the left of the word 'Calendy' in black text.
  • Google logo in black and white.
  • Jotform logo with stylized icon and text.
  • The image features the logo of Dubsado, a business management software, with a black geometric icon and the word 'dubsado' written in lowercase black letters.
  • Mailchimp logo with cartoon monkey wearing a hat
  • Sign with the name 'Jane' in cursive.

FAQS

  • Custom website projects begin at $5,000 depending on the size of the site, content needs, functionality and overall scope.

    Every project is strategically built around your business rather than priced as a generic page-by-page website package.

  • Our website projects combine strategy, positioning, site architecture, search planning, custom Squarespace design, responsive development, conversion thinking and foundational SEO.

    Your exact scope is outlined before the project begins so there are clear expectations around pages, functionality, integrations, revisions and deliverables.

  • Yes. Lovely Grit has particular experience working with mental health practices, therapists, psychologists, physical therapy practices, healthcare and wellness brands.

    These businesses often need to balance credibility, warmth, differentiation, search visibility and trust — which is exactly where our strategy-led approach works particularly well.

  • No. Health and wellness is a specialty, not a restriction.

    We also selectively work with expert-led businesses and service brands outside of healthcare when the project is a strong fit for our strategic and creative approach.

  • We specialize in Squarespace because it allows us to create highly customized, polished websites without leaving clients dependent on a developer for every future update.

    It’s flexible, intuitive, reliable and particularly well suited for service businesses and practices that need a sophisticated website they can realistically manage after launch.

    And no — custom Squarespace design does not mean choosing a template and swapping in your logo.

  • Yes. Foundational SEO is built into our website process rather than treated as an afterthought.

    Depending on scope, this can include keyword and search-intent research, sitemap planning, title tags, meta descriptions, heading structure, internal linking, image optimization, Search Console and analytics setup, and on-page optimization of core pages.

    Ongoing search growth, content development and continued optimization are available through our monthly SEO services.

  • Yes - and existing search visibility should be considered before a redesign launches.

    When redesigning a website with established traffic, we review important existing pages, URLs, search performance and site structure so valuable search equity isn't unnecessarily lost during the transition.

    Where URLs change, redirects and migration considerations are built into the launch plan.

  • Every website project includes strategic guidance around messaging, hierarchy and what each page needs to communicate.

    Full website copywriting can be added to your project when you want Lovely Grit to take a more hands-on role in writing the content itself.

  • Our Signature Websites are custom designed around your strategy, brand, content and audience.

    Squarespace provides the underlying platform, but the visual direction, page structure, user experience and design system are created specifically for your business.

  • Website projects are paid in installments.

    An initial payment is required to reserve your project start date, with the remaining investment due according to the milestones outlined in your proposal and agreement.

  • Most Signature Website projects take approximately 4–6 weeks once production begins, depending on the size and complexity of the project and how quickly content and feedback are provided.

    Because we intentionally limit the number of custom websites in production at one time, projects may be reserved in advance.

  • Absolutely.

    If your visual identity or positioning needs work before the website is designed, branding can be incorporated into the overall engagement.

    Brand + Website projects are scoped separately based on the depth of strategy and identity work required.

  • Yes. Lovely Grit is based in the NYC/NJ area and works with clients nationally.

    The entire strategy, design and launch process can be completed remotely.

  • You'll receive training so your team can confidently manage routine updates.

    Clients who want continued growth can also work with Lovely Grit through ongoing SEO, content and paid-search services after launch.

★ ★ ★ ★ ★

“I have been working with Samantha for almost 2 years now, and she has seriously been a game-changer for my business. She is so amazing at what she does. I always get compliments on my website, my email newsletters, and all of the other design details that she does so well. She has also worked with me on SEO, which has helped my traffic skyrocket over the past year. I feel very lucky to have her in my corner and highly recommend her to anyone looking to take their brand or business to the next level!”

- KRISTIN HODGON, FOUNDER OF RESCRIPTED

★ ★ ★ ★ ★

“Samantha is incredibly talented and her design skills are impeccable. She took the lead on creating a beautiful branding package and website for my private practice and was also completely supportive and receptive to my feedback throughout the process to ensure it was perfect. If you are in need of branding and/or website design that you will be proud of, Samantha at Lovely Grit is the designer for you!”

- HANIFA CAVANNA, NP

WE CREATE LOVELY W✺RK ⎯⎯⎯  FOR GRITTY BRANDS.

Lovely Grit is a creative website design and marketing studio specializing in mental health and health + wellness businesses. We collaborate with brands to create, develop and enhance websites and digital experiences. Based in NYC & NJ, working with clients globally.

REQUEST A PROJECT

LET’S BUILD SOMETHING GRITTY ⎯ TOGETHER.