A boutique NYC & NJ Squarespace website design agency.
STRATEGICALLY BOLD WEBSITE DESIGN ⎯⎯ FOR HEALTH + WELLNESS BRANDS.
Lovely Grit creates custom Squarespace websites for mental health practices, psychology practices, healthcare and wellness brands, and other expert-led businesses ready to get found, build trust, and stand apart. Then we help you grow. Strategy-first. Search-minded. Never generic.
WITH CLIENTS FEATURED IN
OUR STRATEGIC WEB DESIGN PROCESS GOES DEEPER
BEAUTIFUL IS THE BASELINE. WE GET INTO THE NITTY GRITTY.
01. STRATEGY
Positioning before pixels. Before we design anything, we get clear on the who, what, when, where, and how.
02. PSYCHOLOGY
Designed around how people actually choose. Good design isn’t just visual, it’s behavioral.
03. CREATIVE
Distinctive enough to feel unmistakably yours. We turn the strategy into a custom digital experience.
04. OPTIMIZATION
Built to be found. Built to perform. SEO isn’t just something we sprinkle on at launch, we plan for it.
A high-performing website needs more than good design. With 15+ years across branding, marketing, web design and SEO, plus a foundation in psychology, we bring strategy, human behavior, creative direction and search together from the start.
Because the best websites don't just look good. They help the right people find you, understand you, trust you and take action.
SPECIALIZED EXPERTISE
WEBSITES THAT DO MORE.
Marketing a therapy practice, healthcare business, or wellness brand requires a different kind of balance. Your website has to communicate expertise, build credibility and differentiate your brand, without feeling inaccessible.
MENTAL HEALTH + PRIVATE PRACTICES
Brand Design, Website Design, SEO
HEALTH + WELLNESS BRANDS
Brand Strategy, Website Design, SEO
EXPERT-LED BUSINESSES
Brand Strategy, Website Design, SEO
FEATURED SQUARESPACE WEBSITE DESIGNS
-
![NYC Physical Therapy & Acupuncture Website Design and Branding]()
Wall Street Pain Relief
Physical Therapy, Acupuncture, Health + Wellness
-
![Real Estate Website Design Squarespace]()
Compass Real Estate
Real Estate, Property Management
-
![Screenshot of Wespaw pet pharmacy website homepage featuring the slogan "The pet pharmacy where caring isn’t a courtesy, it’s a given" with illustrations of a female veterinarian, a dog house, a medication bottle labeled "Buddy," and other pet-related icons.]()
Wespaw Pharmacy
Pet, Health + Wellness
-
![The webpage features a welcoming message and a photo of a diverse, confident man and woman standing together, representing genuine connection and therapy services.]()
The Practice
Psychotherapy, Mental Health, Health + Wellness
-
![Homepage of the New England Children's Behavioral Health Network website, featuring a header with logo and navigation menu, a main slogan about improving children's behavioral health, images of children and families, icons representing key focus areas, and logos of participating organizations.]()
New England Children's
Children's Behavioral Health, Mental Health
-
![Webpage screenshot for Amy DiBernardo's therapy services, featuring a smiling woman, a black and white building with a sign reading "How are you, really?", and text about mental health topics.]()
Amy DiBernardo
Psychotherapy, Mental Health, Health + Wellness
-
![Psychology Website Design NYC NJ]()
Erica Zara NP
Psychotherapy, Mental Health + Wellness
-
![The homepage of a physical therapy website featuring images of people exercising, smiling seniors, and a mobile app for therapy tracking.]()
Theramotive
Physical Therapy, Med Tech, Health + Wellness
-
![Screenshot of a therapy website homepage with a header, main image of a bright living room, and sections about therapy services and host Alexis Bess, featuring a woman sitting on a sofa in a cozy room.]()
Alexis Bess Therapy
Psychotherapy, Mental Health, Health + Wellness
-
![Homepage of Thrive Physical Therapy website featuring a woman stretching on a yoga mat, a man using a dumbbell with a trainer, and a woman performing physical therapy exercises with a therapist in a rehab studio.]()
Thrive Physical Therapy
Physical Therapy, Med Tech, Health + Wellness
-
![A website homepage with a minimalist design, featuring large black text that says "Change your state, change your life" and "Designed to support and facilitate nervous system regulation." The page is divided into several sections with smaller text discussing a methodology to empower consumers to access and spend more time in a calm, balanced state. There are three small circles indicating regulation, activation, and overload zones, each with descriptive text. The overall color scheme is light gray and black, with social media icons in the top right corner.]()
STATECHANGED
Startup, Health + Wellness
-
![Homepage of a website titled 'The Living House' with a background image of a modern kitchen featuring a white countertop, green cabinets, decorative pendant lights, and artwork on the wall, promoting interior design services for family homes.]()
The Living House
UK Based Interior Design Agency
-
![Homepage of Sarah Delaney's mental health care website with a header, welcome section, photo of Sarah, service focuses icons, testimonial, contact form, and decorative vase on a table.]()
Sarah Delaney Psychiatry
Psychiatry, Mental Health, Health + Wellness
-
![A website homepage for talkologie promoting speaking skills training with images of women, a podcast microphone, logos of tech companies, and testimonials from clients.]()
Talkologie
Speaker Coaching
-
![Homepage of The Chemist Shop, a specialty compounding pharmacy in NYC, featuring sections on their services, accreditation, customer care, and locations, with images of a pharmacist working in a lab and a smiling pharmacist in a store.]()
The Chemist Shop
Pharmacy Based in NYC
-
![Screenshot of a website homepage for 'Outsider,' featuring a mountain outline background and text about their team and outdoor hospitality experiences, including a 'Join Our Team' button.]()
Team Outsider
Hospitality, Camping
-
![The homepage of Westside Specialty Pharmacy website featuring a group photo of people, a sign reading Westside Pharmacy, and images of a man in the ocean and a kayak.]()
Westside Pharmacy
Pharmacy Based in Hawaii
-
![Mental Health Website New England Squarespace]()
Bradley REACH
Psychotherapy, Adolescent + Pediatric Mental Health + Wellness
-
![]()
Collaborative CBT NYC
Mental Health
-
![]()
Clutter to Clarity
Home Organizer
-
![]()
BrightHer
Professional Coaching
-
![]()
gWell Health
Health + Wellness, Med Tech
-
![A website homepage with a minimalist design, featuring large black text that says "Change your state, change your life" and "Designed to support and facilitate nervous system regulation." The page is divided into several sections with smaller text discussing a methodology to empower consumers to access and spend more time in a calm, balanced state. There are three small circles indicating regulation, activation, and overload zones, each with descriptive text. The overall color scheme is light gray and black, with social media icons in the top right corner.]()
STATECHANGED
Startup, Health + Wellness
-
![The homepage of a physical therapy website featuring images of people exercising, smiling seniors, and a mobile app for therapy tracking.]()
Theramotive
Physical Therapy, Med Tech, Health + Wellness
-
![Homepage of a website titled 'The Living House' with a background image of a modern kitchen featuring a white countertop, green cabinets, decorative pendant lights, and artwork on the wall, promoting interior design services for family homes.]()
The Living House
UK Based Interior Design Agency
-
![Homepage of The Chemist Shop, a specialty compounding pharmacy in NYC, featuring sections on their services, accreditation, customer care, and locations, with images of a pharmacist working in a lab and a smiling pharmacist in a store.]()
The Chemist Shop
Pharmacy Based in NYC
-
![Psychology Website Design NYC NJ]()
Erica Zara NP
Psychotherapy, Mental Health + Wellness
-
![]()
Megan Piesman PhD
Psychotherapy, Mental Health, Health + Wellness
-
![Screenshot of a therapy website homepage with a header, main image of a bright living room, and sections about therapy services and host Alexis Bess, featuring a woman sitting on a sofa in a cozy room.]()
Alexis Bess Therapy
Psychotherapy, Mental Health, Health + Wellness
-
![Homepage of Thrive Physical Therapy website featuring a woman stretching on a yoga mat, a man using a dumbbell with a trainer, and a woman performing physical therapy exercises with a therapist in a rehab studio.]()
Thrive Physical Therapy
Physical Therapy, Med Tech, Health + Wellness
-
![Screenshot of Wespaw pet pharmacy website homepage featuring the slogan "The pet pharmacy where caring isn’t a courtesy, it’s a given" with illustrations of a female veterinarian, a dog house, a medication bottle labeled "Buddy," and other pet-related icons.]()
Wespaw Pharmacy
Pet, Health + Wellness
-
![The webpage features a welcoming message and a photo of a diverse, confident man and woman standing together, representing genuine connection and therapy services.]()
The Practice
Psychotherapy, Mental Health, Health + Wellness
-
![Webpage screenshot for Amy DiBernardo's therapy services, featuring a smiling woman, a black and white building with a sign reading "How are you, really?", and text about mental health topics.]()
Amy DiBernardo
Psychotherapy, Mental Health, Health + Wellness
-
![Homepage of Sarah Delaney's mental health care website with a header, welcome section, photo of Sarah, service focuses icons, testimonial, contact form, and decorative vase on a table.]()
Sarah Delaney Psychiatry
Psychiatry, Mental Health, Health + Wellness
-
![A website homepage for talkologie promoting speaking skills training with images of women, a podcast microphone, logos of tech companies, and testimonials from clients.]()
Talkologie
Speaker Coaching
-
![Screenshot of a website homepage for 'Outsider,' featuring a mountain outline background and text about their team and outdoor hospitality experiences, including a 'Join Our Team' button.]()
Team Outsider
Hospitality, Camping
-
![The homepage of Westside Specialty Pharmacy website featuring a group photo of people, a sign reading Westside Pharmacy, and images of a man in the ocean and a kayak.]()
Westside Pharmacy
Pharmacy Based in Hawaii
-
![Homepage of the New England Children's Behavioral Health Network website, featuring a header with logo and navigation menu, a main slogan about improving children's behavioral health, images of children and families, icons representing key focus areas, and logos of participating organizations.]()
New England Children's
Children's Behavioral Health, Mental Health
-
![NYC Physical Therapy & Acupuncture Website Design and Branding]()
Wall Street Pain Relief
Physical Therapy, Acupuncture, Health + Wellness
-
![Mental Health Website New England Squarespace]()
Bradley REACH
Psychotherapy, Adolescent + Pediatric Mental Health + Wellness
-
![Real Estate Website Design Squarespace]()
Compass Real Estate
Real Estate, Property Management
-
![]()
A Good Place Therapy
Mental Health, Health + Wellness
-
![Screenshot of a website homepage for 'Outsider,' featuring a mountain outline background and text about their team and outdoor hospitality experiences, including a 'Join Our Team' button.]()
Team Outsider
Hospitality, Camping
-
![Homepage of Sarah Delaney's mental health care website with a header, welcome section, photo of Sarah, service focuses icons, testimonial, contact form, and decorative vase on a table.]()
Sarah Delaney Psychiatry
Psychiatry, Mental Health, Health + Wellness
-
![A website homepage for talkologie promoting speaking skills training with images of women, a podcast microphone, logos of tech companies, and testimonials from clients.]()
Talkologie
Speaker Coaching
-
![A website homepage with a minimalist design, featuring large black text that says "Change your state, change your life" and "Designed to support and facilitate nervous system regulation." The page is divided into several sections with smaller text discussing a methodology to empower consumers to access and spend more time in a calm, balanced state. There are three small circles indicating regulation, activation, and overload zones, each with descriptive text. The overall color scheme is light gray and black, with social media icons in the top right corner.]()
STATECHANGED
Startup, Health + Wellness
-
![The homepage of a physical therapy website featuring images of people exercising, smiling seniors, and a mobile app for therapy tracking.]()
Theramotive
Physical Therapy, Med Tech, Health + Wellness
-
![Psychology Website Design NYC NJ]()
Erica Zara NP
Psychotherapy, Mental Health + Wellness
-
![Homepage of The Chemist Shop, a specialty compounding pharmacy in NYC, featuring sections on their services, accreditation, customer care, and locations, with images of a pharmacist working in a lab and a smiling pharmacist in a store.]()
The Chemist Shop
Pharmacy Based in NYC
-
![Screenshot of Wespaw pet pharmacy website homepage featuring the slogan "The pet pharmacy where caring isn’t a courtesy, it’s a given" with illustrations of a female veterinarian, a dog house, a medication bottle labeled "Buddy," and other pet-related icons.]()
Wespaw Pharmacy
Pet, Health + Wellness
-
![The webpage features a welcoming message and a photo of a diverse, confident man and woman standing together, representing genuine connection and therapy services.]()
The Practice
Psychotherapy, Mental Health, Health + Wellness
-
![Webpage screenshot for Amy DiBernardo's therapy services, featuring a smiling woman, a black and white building with a sign reading "How are you, really?", and text about mental health topics.]()
Amy DiBernardo
Psychotherapy, Mental Health, Health + Wellness
-
![Screenshot of a therapy website homepage with a header, main image of a bright living room, and sections about therapy services and host Alexis Bess, featuring a woman sitting on a sofa in a cozy room.]()
Alexis Bess Therapy
Psychotherapy, Mental Health, Health + Wellness
-
![Homepage of Thrive Physical Therapy website featuring a woman stretching on a yoga mat, a man using a dumbbell with a trainer, and a woman performing physical therapy exercises with a therapist in a rehab studio.]()
Thrive Physical Therapy
Physical Therapy, Med Tech, Health + Wellness
-
![Homepage of a website titled 'The Living House' with a background image of a modern kitchen featuring a white countertop, green cabinets, decorative pendant lights, and artwork on the wall, promoting interior design services for family homes.]()
The Living House
UK Based Interior Design Agency
-
![The homepage of Westside Specialty Pharmacy website featuring a group photo of people, a sign reading Westside Pharmacy, and images of a man in the ocean and a kayak.]()
Westside Pharmacy
Pharmacy Based in Hawaii
-
![Homepage of the New England Children's Behavioral Health Network website, featuring a header with logo and navigation menu, a main slogan about improving children's behavioral health, images of children and families, icons representing key focus areas, and logos of participating organizations.]()
New England Children's
Children's Behavioral Health, Mental Health
-
![NYC Physical Therapy & Acupuncture Website Design and Branding]()
Wall Street Pain Relief
Physical Therapy, Acupuncture, Health + Wellness
-
![Mental Health Website New England Squarespace]()
Bradley REACH
Psychotherapy, Adolescent + Pediatric Mental Health + Wellness
-
![Real Estate Website Design Squarespace]()
Compass Real Estate
Real Estate, Property Management
-
![Psychology Website Design]()
Hanifa Cavanna NP
Psychiatry, Mental Health, Health + Wellness
-
![Homepage of a website titled 'The Living House' with a background image of a modern kitchen featuring a white countertop, green cabinets, decorative pendant lights, and artwork on the wall, promoting interior design services for family homes.]()
The Living House
UK Based Interior Design Agency
-
![]()
Megan Piesman PhD
Psychotherapy, Mental Health, Health + Wellness
-
![Screenshot of a therapy website homepage with a header, main image of a bright living room, and sections about therapy services and host Alexis Bess, featuring a woman sitting on a sofa in a cozy room.]()
Alexis Bess Therapy
Psychotherapy, Mental Health, Health + Wellness
-
![Homepage of Thrive Physical Therapy website featuring a woman stretching on a yoga mat, a man using a dumbbell with a trainer, and a woman performing physical therapy exercises with a therapist in a rehab studio.]()
Thrive Physical Therapy
Physical Therapy, Med Tech, Health + Wellness
-
![A website homepage with a minimalist design, featuring large black text that says "Change your state, change your life" and "Designed to support and facilitate nervous system regulation." The page is divided into several sections with smaller text discussing a methodology to empower consumers to access and spend more time in a calm, balanced state. There are three small circles indicating regulation, activation, and overload zones, each with descriptive text. The overall color scheme is light gray and black, with social media icons in the top right corner.]()
STATECHANGED
Startup, Health + Wellness
-
![The homepage of a physical therapy website featuring images of people exercising, smiling seniors, and a mobile app for therapy tracking.]()
Theramotive
Physical Therapy, Med Tech, Health + Wellness
-
![Psychology Website Design NYC NJ]()
Erica Zara NP
Psychotherapy, Mental Health + Wellness
-
![Homepage of The Chemist Shop, a specialty compounding pharmacy in NYC, featuring sections on their services, accreditation, customer care, and locations, with images of a pharmacist working in a lab and a smiling pharmacist in a store.]()
The Chemist Shop
Pharmacy Based in NYC
-
![Screenshot of Wespaw pet pharmacy website homepage featuring the slogan "The pet pharmacy where caring isn’t a courtesy, it’s a given" with illustrations of a female veterinarian, a dog house, a medication bottle labeled "Buddy," and other pet-related icons.]()
Wespaw Pharmacy
Pet, Health + Wellness
-
![The webpage features a welcoming message and a photo of a diverse, confident man and woman standing together, representing genuine connection and therapy services.]()
The Practice
Psychotherapy, Mental Health, Health + Wellness
-
![Webpage screenshot for Amy DiBernardo's therapy services, featuring a smiling woman, a black and white building with a sign reading "How are you, really?", and text about mental health topics.]()
Amy DiBernardo
Psychotherapy, Mental Health, Health + Wellness
-
![Homepage of Sarah Delaney's mental health care website with a header, welcome section, photo of Sarah, service focuses icons, testimonial, contact form, and decorative vase on a table.]()
Sarah Delaney Psychiatry
Psychiatry, Mental Health, Health + Wellness
-
![A website homepage for talkologie promoting speaking skills training with images of women, a podcast microphone, logos of tech companies, and testimonials from clients.]()
Talkologie
Speaker Coaching
-
![Screenshot of a website homepage for 'Outsider,' featuring a mountain outline background and text about their team and outdoor hospitality experiences, including a 'Join Our Team' button.]()
Team Outsider
Hospitality, Camping
-
![The homepage of Westside Specialty Pharmacy website featuring a group photo of people, a sign reading Westside Pharmacy, and images of a man in the ocean and a kayak.]()
Westside Pharmacy
Pharmacy Based in Hawaii
-
![Homepage of the New England Children's Behavioral Health Network website, featuring a header with logo and navigation menu, a main slogan about improving children's behavioral health, images of children and families, icons representing key focus areas, and logos of participating organizations.]()
New England Children's
Children's Behavioral Health, Mental Health
-
![NYC Physical Therapy & Acupuncture Website Design and Branding]()
Wall Street Pain Relief
Physical Therapy, Acupuncture, Health + Wellness
-
![Mental Health Website New England Squarespace]()
Bradley REACH
Psychotherapy, Adolescent + Pediatric Mental Health + Wellness
-
![Real Estate Website Design Squarespace]()
Compass Real Estate
Real Estate, Property Management
-
![]()
A Good Place Therapy
Mental Health, Health + Wellness
First impressions
do ⎯ matter.
A good website is more than just a design. It is a cohesive representation of your brand through; well-written copy, organized content, well-thought-out user journeys, strategic keywords and so much more. Our Squarespace website designs combine aesthetics and functionality to create visually appealing and user-friendly digital experiences. We understand the importance of user experience and strive to create intuitive and seamless journeys for visitors. A well-designed website plays a vital role in enhancing a brand's presence, relaying it’s messaging, and fostering positive interactions with its audience.
We build Squarespace integrations with:
FAQS
-
Yes, our team of designers offers both brand-new custom website designs and website redesigns on Squarespace. We have switched many brands over from their existing platform. We’ll handle the domains.
-
We custom code and create custom designs on Squarespace and are proud Squarespace Circle members. We also do Squarespace website transfers from other platforms, or old platforms to newer ones.
-
Yes! It all depends on your needs. Some clients need full content development for their website — cue team copywriter — and others prefer to provide their own content. We work both ways but encourage strengthening brand messaging. We’ll get you started with our website outline.
-
Yes, if requested. We will also provide a Zoom training upon project completion to walk you through the backend of your website — for clients who choose to maintain their own website.
-
We are a full spectrum website design agency that works with all businesses, from start ups, to full scale. Some of our clients are:
Wellness Brands
Lifestyle Brands
Mental Health Practices, Psychologists, Therapists
Pharmacies
Doctors, Surgeons, Dentists
Real Estate Agents
Communication Coaches
Physical Therapists
Technology Start Ups
-
We can build in essentially any feature you need to your website, including:
Social Media
Scheduling Systems and Calendars
Shops and Commerce
Email Marketing Platforms
Member Areas
Blogs
Third party forms
CRMs
SEO
Google Tracking
-
Yes, all our Squarespace websites are designed to be responsive and adapt to different screen sizes, including mobile and tablet devices. They will not look exactly like desktop but will be fully functional.
-
Yes. Ask us about our SEO services to help optimize your site and improve search engine visibility.
-
Costs depend on the scope of the project, including the number of pages, custom features, and additional design work. Contact us here to get a free quote.
W O R K W I T H U S