BRANDING AGENCY BASED IN NYC + NJ

GOOD BRANDING IS MUCH MORE ⎯⎯ THAN JUST A LOGO.

Your brand is what people understand, feel + remember before they ever talk to you. Lovely Grit builds strategically distinct brands through positioning, psychology, messaging + visual identity, especially for health, wellness + expert-led businesses where trust matters.

Explore Our Work →

SELECTED BRAND IDENTITY WORK:

  • A collage image with four sections. The top-left has a pale yellow background with the text "the practice." In the top-right, a black background features the same text in the center, encircled by smaller text. The bottom-left has a light blue background with the text "the practice." The bottom-right shows a business card and a pale yellow sticky note, also with the same text.

    The Practice

    Psychotherapy, Mental Health, Health + Wellness

    View →
  • Close-up image of a dog's nose and part of its face, with text overlay reading 'wespa', and smaller text underneath saying 'the pet pharmacy'.

    Wespaw Pharmacy

    Pet, Health + Wellness

    View →
  • A collage of four images, each showcasing different branding materials for Sarah Delaney, a NYC psychiatry nurse practitioner. The materials include business cards, a logo design with her name and title, and a promotional graphic with the word 'SOLD' in bold white letters on a black background.

    Sarah Delaney Psychiatry

    Psychotherapy, Mental Health, Health + Wellness

    View
  • The image displays a logo with two green upward arrows inside a yellow circle on a dark green background, and the word 'THERMOTIVE' written in black on a yellow-green background, along with a small icon of the logo next to it.

    Theramotive

    Physical Therapy, Med Tech, Health + Wellness

    View →
  • Graphic design with the name 'Megan Piesman' in stylized font on a dark background, featuring black and white floral imagery and a circular logo for Megan Piesman PhD, a clinical psychologist.

    MEGAN PIESMAN PSYCH

    Psychotherapy, Mental Health, Health + Wellness

    View
  • Close-up of a white booklet with the words 'Bradley Reach' in blue and orange on the cover, partially opened, with a navy-blue edge visible.

    Bradley REACH

    Psychotherapy, Mental Health, Health + Wellness

    View
  • A collage featuring four sections with different branding and design elements for Alexis Bess, including logos, text styles, and decorative graphics in earthy tones.

    Alexis Bess Therapy

    Psychotherapy, Mental Health, Health + Wellness

    View →
  • Four overlapping book covers by Amy Dibernardo, with titles related to mental health, life, and happiness in a minimalist style with neutral tones.

    Amy DiBernardo

    Psychotherapy, Mental Health, Health + Wellness

    View →
  • Close-up of three women from the waist down, wearing black shorts, with their legs joined together, standing against a plain background. The focus is on their legs and thighs.

    Thrive Physical Therapy

    Physical Therapy, Med Tech, Health + Wellness

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  • A business card and a folded card both displaying the name Sarah Delaney with a white background, and a large black and white 'SOLD' graphic partially visible in the background.

    Sarah Delaney Psychiatry

    Psychiatry, Mental Health, Health + Wellness

    View →
  • A montage of colorful presentation slides for a talk or seminar, including graphics, text such as 'Amplify your voice,' 'talkologie,' and images of a person speaking at a podcast studio with a laptop and microphone, and various design elements.

    Talkologie

    Speaker Coaching

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  • Business cards for The Chemist Shop with a blue background, featuring red and white text, and a logo.

    The Chemist Shop

    Pharmacy Based in NYC

    View →
  • Graphic design with the words 'thrive' in different colors and fonts, with a logo for 'Thrive Integrative Physical Therapy' including a stylized spine icon.

    Thrive Physical Therapy

    Physical Therapy, Health + Wellness

    View
  • A collage of various digital presentation slides and images, including illustrations of trees, acorns, a squirrel, a camper van, and outdoor scenery, with text about nature, camping, and outdoor activities.

    Team Outsider

    Hospitality, Camping

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  • A logo for Westside Pharmacy with a mountain and water background, featuring a canoe with two paddlers and a house icon.

    Westside Pharmacy

    Pharmacy Based in Hawaii

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  • Branding collage for Hana Cavanna featuring logo, business cards, and a woman with long, dark hair smiling with her hand near her chin, sitting in a cozy setting.

    Hanifa Cavanna

    Psychotherapy, Mental Health, Health + Wellness

    View

WHAT GOES INTO A LOVELY GRIT BRAND

PRETTY MATTERS ⎯⎯ MEANING MATTERS MORE.

Pretty without strategy is decoration. Strategy without personality is a PowerPoint. We prefer both.

01. POSITIONING + STRATEGY

Before we touch a logo, we figure out what you're actually trying to own.

Audience, competitive landscape, differentiation, positioning, value + the reason someone should choose you.

02. MESSAGING + VOICE

Say something worth remembering.

We develop the language underneath the visuals: your voice, core messages, value proposition, brand personality + the ideas you want people to associate with you.

03. VISUAL IDENTITY

Logo system, typography, color, visual elements, art direction + photography direction designed to create a recognizable visual world.

Not just a logo file you download and stare at wondering what happens next.

04. BRAND SYSTEM

Because eventually the brand has to leave the moodboard.

Guidelines + real-world examples give you enough structure to carry the brand into your website, social, marketing, print + whatever you build next.

OUR PARTICULAR SOFT SPOT:

Building brands where trust matters even more than most.

We've worked across several industries, but Lovely Grit has developed deep experience in mental health, healthcare, physical therapy, pharmacy, wellness + other expert-led businesses. These brands have an interesting job to do:

  • communicate expertise without feeling cold

  • build trust without disappearing into sameness

  • look credible without looking exactly like everyone else in the category

Turns out that's very much our thing.

Mental Health website branding and marketing in nyc and nj

MENTAL HEALTH + PSYCHOLOGY →

Branding for therapists, private practices, behavioral health, psychotherapy.

Website homepage for a holistic anti-aging and nutrition center featuring a woman with a serene expression, a woman doing yoga, and a bowl of lemons, with text about aging gracefully and holistic health approaches.

HEALTH + WELLNESS‍ ‍→

Branding for physical therapy clinics, acupuncture, nutrition, wellness, etc.

Person using a laptop on a wooden table, wearing a smartwatch and rings.

EXPERT-LED BUSINESSES →

Start-ups, Small to mid sized Businesses, etc.

Brands we’ve proudly worked with include:

  • Harvard University logo in black and white.
  • Logo for Center for Anxiety featuring a black circular symbol with a stylized flower or star inside and the text 'Center for Anxiety' to the right.
  • Black text reading 'fatworks' on a white background.
  • Black background with the words 'fertility tribe' written in cursive text.
  • The word 'glimmer.' written in black lowercase letters on a white background.
  • A black and white logo with the text 'Green Beetz' inside a tilted square outline.
  • gWell logo with a stylized DNA helix icon beside the text
  • Logo for Hanifa Cavanna featuring a leaf and the words 'NY' and 'NP'.
  • The phrase "good thinking" written in a stylish, modern font on a white background.
  • Logo for Hominy Grill featuring a stylized iron with steam, and the text 'HOMINY GRILL' below.
  • Logo for house and wellness featuring a stylized tree inside a house outline with the text 'house & wellness' below.
  • Logo for Wespaw with a dog and cat illustration above the word 'Wespaw'.
  • Text that reads 'Luberband Slingshot' in a stylized cursive font.
  • Logo for Westside Pharmacy featuring a line drawing of a building with a tree, and the text 'Westside Pharmacy' beneath it.
  • Logo of New England Children's Behavioral Health Network featuring a lighthouse and building with network text.
  • The text "ONE ROOF" in white outlined letters on a black background.
  • PREMAMA logo with a stylized letter C and the brand name in black text on a black background
  • Black text that says 'rescribed.' on a white background.
  • The logo for 'The Outisder,' featuring a stylized plant icon above the word 'outisder' in lowercase letters.
  • Logo for the FIT Club featuring a central circle with the words 'FIT CLUB', a barbell icon, and five stars above.
  • Logo for The Pelvic Academy with a stylized pelvic bone icon and the text 'The Pelvic Academy, Physiotherapy and Wellness'.
  • Logo of Lake Success Dental Group with stylized vertical lines and the company name written vertically.
  • Silhouette of a soldier holding a rifle against a black background.
  • Black logo with an ornate letter 'S' and the word 'SARRICA' in the center.

✺

A STRONG BRAND CREATES A POINT OF VIEW. IT TELLS PEOPLE WHO YOU ARE, WHY YOU’RE DIFFERENT + WHAT THEY SHOULD EXPECT FROM YOU.

BRAND IDENTITY

A full identity engagement can include:

  • Brand discovery + strategy

  • Audience + competitive research

  • Positioning + differentiation

  • Brand personality + voice

  • Core messaging direction

  • Logo system

  • Color + typography

  • Visual identity system

  • Photography/art direction

  • Brand guidelines

  • Selected launch collateral (business cards, letterhead, etc.)

"No random logo dropped into your inbox. No mystery hex codes. You leave with a brand system you can actually use.

SELECTED BRAND IDENTITY WORK:

  • NYC Physical Therapy & Acupuncture Website Design and Branding

    Wall Street Pain Relief

    Physical Therapy, Acupuncture, Health + Wellness

    VIEW →
  • Screenshot of Wespaw pet pharmacy website homepage featuring the slogan "The pet pharmacy where caring isn’t a courtesy, it’s a given" with illustrations of a female veterinarian, a dog house, a medication bottle labeled "Buddy," and other pet-related icons.

    Wespaw Pharmacy

    Pet, Health + Wellness

    VIEW →
  • The webpage features a welcoming message and a photo of a diverse, confident man and woman standing together, representing genuine connection and therapy services.

    The Practice

    Psychotherapy, Mental Health, Health + Wellness

    VIEW →
  • The homepage of a physical therapy website featuring images of people exercising, smiling seniors, and a mobile app for therapy tracking.

    Theramotive

    Physical Therapy, Med Tech, Health + Wellness

    VIEW →
  • Webpage screenshot for Amy DiBernardo's therapy services, featuring a smiling woman, a black and white building with a sign reading "How are you, really?", and text about mental health topics.

    Amy DiBernardo

    Psychotherapy, Mental Health, Health + Wellness

    VIEW →
  • Psychology Website Design NYC NJ

    Erica Zara NP

    Psychotherapy, Mental Health + Wellness

    VIEW →
  • Screenshot of a therapy website homepage with a header, main image of a bright living room, and sections about therapy services and host Alexis Bess, featuring a woman sitting on a sofa in a cozy room.

    Alexis Bess Therapy

    Psychotherapy, Mental Health, Health + Wellness

    VIEW →
  • Homepage of Thrive Physical Therapy website featuring a woman stretching on a yoga mat, a man using a dumbbell with a trainer, and a woman performing physical therapy exercises with a therapist in a rehab studio.

    Thrive Physical Therapy

    Physical Therapy, Med Tech, Health + Wellness

    VIEW →
  • Homepage of a website titled 'The Living House' with a background image of a modern kitchen featuring a white countertop, green cabinets, decorative pendant lights, and artwork on the wall, promoting interior design services for family homes.

    The Living House

    UK Based Interior Design Agency

    VIEW →
  • Homepage of Sarah Delaney's mental health care website with a header, welcome section, photo of Sarah, service focuses icons, testimonial, contact form, and decorative vase on a table.

    Sarah Delaney Psychiatry

    Psychiatry, Mental Health, Health + Wellness

    VIEW →
  • A website homepage for talkologie promoting speaking skills training with images of women, a podcast microphone, logos of tech companies, and testimonials from clients.

    Talkologie

    Speaker Coaching

    VIEW →
  • Homepage of The Chemist Shop, a specialty compounding pharmacy in NYC, featuring sections on their services, accreditation, customer care, and locations, with images of a pharmacist working in a lab and a smiling pharmacist in a store.

    The Chemist Shop

    Pharmacy Based in NYC

    VIEW →

W O R K W I T H U S

You have personality. Your brand should probably have some too.

Professional doesn’t have to mean predictable. Let's build something unmistakably yours.

LET'S BRAND YOU →