BRANDING AGENCY BASED IN NYC AND NJ

At Lovely Grit we delve into the psychology behind your brand — what you want it to represent, and who you want it to attract. This includes working on the visual brand elements, as well as the personality, values tone of voice, etc.

GOOD BRANDING IS MUCH MORE ⎯ THAN JUST A LOGO.

FEATURED IN BRANDING:

  • A collage image with four sections. The top-left has a pale yellow background with the text "the practice." In the top-right, a black background features the same text in the center, encircled by smaller text. The bottom-left has a light blue background with the text "the practice." The bottom-right shows a business card and a pale yellow sticky note, also with the same text.

    The Practice

    Psychotherapy, Mental Health, Health + Wellness

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  • Close-up image of a dog's nose and part of its face, with text overlay reading 'wespa', and smaller text underneath saying 'the pet pharmacy'.

    Wespaw Pharmacy

    Pet, Health + Wellness

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  • A collage of four images, each showcasing different branding materials for Sarah Delaney, a NYC psychiatry nurse practitioner. The materials include business cards, a logo design with her name and title, and a promotional graphic with the word 'SOLD' in bold white letters on a black background.

    Sarah Delaney Psychiatry

    Psychotherapy, Mental Health, Health + Wellness

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  • The image displays a logo with two green upward arrows inside a yellow circle on a dark green background, and the word 'THERMOTIVE' written in black on a yellow-green background, along with a small icon of the logo next to it.

    Theramotive

    Physical Therapy, Med Tech, Health + Wellness

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  • Graphic design with the name 'Megan Piesman' in stylized font on a dark background, featuring black and white floral imagery and a circular logo for Megan Piesman PhD, a clinical psychologist.

    MEGAN PIESMAN PSYCH

    Psychotherapy, Mental Health, Health + Wellness

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  • Close-up of a white booklet with the words 'Bradley Reach' in blue and orange on the cover, partially opened, with a navy-blue edge visible.

    Bradley REACH

    Psychotherapy, Mental Health, Health + Wellness

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  • A collage featuring four sections with different branding and design elements for Alexis Bess, including logos, text styles, and decorative graphics in earthy tones.

    Alexis Bess Therapy

    Psychotherapy, Mental Health, Health + Wellness

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  • Four overlapping book covers by Amy Dibernardo, with titles related to mental health, life, and happiness in a minimalist style with neutral tones.

    Amy DiBernardo

    Psychotherapy, Mental Health, Health + Wellness

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  • Close-up of three women from the waist down, wearing black shorts, with their legs joined together, standing against a plain background. The focus is on their legs and thighs.

    Thrive Physical Therapy

    Physical Therapy, Med Tech, Health + Wellness

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  • A business card and a folded card both displaying the name Sarah Delaney with a white background, and a large black and white 'SOLD' graphic partially visible in the background.

    Sarah Delaney Psychiatry

    Psychiatry, Mental Health, Health + Wellness

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  • A montage of colorful presentation slides for a talk or seminar, including graphics, text such as 'Amplify your voice,' 'talkologie,' and images of a person speaking at a podcast studio with a laptop and microphone, and various design elements.

    Talkologie

    Speaker Coaching

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  • Business cards for The Chemist Shop with a blue background, featuring red and white text, and a logo.

    The Chemist Shop

    Pharmacy Based in NYC

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  • Graphic design with the words 'thrive' in different colors and fonts, with a logo for 'Thrive Integrative Physical Therapy' including a stylized spine icon.

    Thrive Physical Therapy

    Physical Therapy, Health + Wellness

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  • A collage of various digital presentation slides and images, including illustrations of trees, acorns, a squirrel, a camper van, and outdoor scenery, with text about nature, camping, and outdoor activities.

    Team Outsider

    Hospitality, Camping

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  • A logo for Westside Pharmacy with a mountain and water background, featuring a canoe with two paddlers and a house icon.

    Westside Pharmacy

    Pharmacy Based in Hawaii

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  • Branding collage for Hana Cavanna featuring logo, business cards, and a woman with long, dark hair smiling with her hand near her chin, sitting in a cozy setting.

    Hanifa Cavanna

    Psychotherapy, Mental Health, Health + Wellness

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We develop brand identities ⎯ conceptually, strategically, visually, and emotionally.

Branding shapes how a business is perceived and remembered, influencing customer choices, loyalty, and advocacy. By investing in a strong brand identity, businesses can create a competitive advantage, build lasting relationships with customers, and drive long-term success.

B R A N D S W E ’ V E W O R K E D W I T H:

  • Harvard University logo in black and white.
  • Logo for Center for Anxiety featuring a black circular symbol with a stylized flower or star inside and the text 'Center for Anxiety' to the right.
  • Black text reading 'fatworks' on a white background.
  • Black background with the words 'fertility tribe' written in cursive text.
  • The word 'glimmer.' written in black lowercase letters on a white background.
  • A black and white logo with the text 'Green Beetz' inside a tilted square outline.
  • gWell logo with a stylized DNA helix icon beside the text
  • Logo for Hanifa Cavanna featuring a leaf and the words 'NY' and 'NP'.
  • The phrase "good thinking" written in a stylish, modern font on a white background.
  • Logo for Hominy Grill featuring a stylized iron with steam, and the text 'HOMINY GRILL' below.
  • Logo for house and wellness featuring a stylized tree inside a house outline with the text 'house & wellness' below.
  • Logo for Wespaw with a dog and cat illustration above the word 'Wespaw'.
  • Text that reads 'Luberband Slingshot' in a stylized cursive font.
  • Logo for Westside Pharmacy featuring a line drawing of a building with a tree, and the text 'Westside Pharmacy' beneath it.
  • Logo of New England Children's Behavioral Health Network featuring a lighthouse and building with network text.
  • The text "ONE ROOF" in white outlined letters on a black background.
  • PREMAMA logo with a stylized letter C and the brand name in black text on a black background
  • Black text that says 'rescribed.' on a white background.
  • The logo for 'The Outisder,' featuring a stylized plant icon above the word 'outisder' in lowercase letters.
  • Logo for the FIT Club featuring a central circle with the words 'FIT CLUB', a barbell icon, and five stars above.
  • Logo for The Pelvic Academy with a stylized pelvic bone icon and the text 'The Pelvic Academy, Physiotherapy and Wellness'.
  • Logo of Lake Success Dental Group with stylized vertical lines and the company name written vertically.
  • Silhouette of a soldier holding a rifle against a black background.
  • Black logo with an ornate letter 'S' and the word 'SARRICA' in the center.

We help develop:

  • A brand identity consists of several key elements that collectively represent and differentiate a brand. These elements work together to create a consistent and cohesive visual and emotional identity for the brand. These include:

    • Logo

    • Color Palette

    • Typography

    • Visual Elements

    • Photography Style

  • Effective brand positioning requires a deep understanding of the target market, the needs and desires of the customers, and the competitive landscape. It involves developing a unique value proposition and crafting a positioning statement that clearly communicates the brand's unique attributes and benefits.

  • Brand messaging involves crafting compelling and consistent messages that resonate with customers, convey the brand's essence, and differentiate it from competitors. This includes:

    • Brand Voice

    • Value Propositioning

    • Key Messages

    • Brand Values

    • Taglines and Slogans

  • Yes! It all depends on your needs. Some clients need full content development for their website — cue team copywriter — and others prefer to provide their own. We work both ways but encourage strengthening brand messaging. We’ll get you started with our website outline.

A woman in a black sports top with closed eyes holding her hands together in prayer position, with the word 'THERMOMATIVE' and an upward arrow symbol overlaying the image.

THERAMOTIVE

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Close-up of a black dog with its nose and part of its face visible, looking upwards. Overlaid text reads 'wespax,' with smaller text below saying 'The Pet Pharmacy.'

WESPAW PETS PHARMACY

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A logo for Westside Pharmacy with a background of a body of water, mountains, and greenery, with a boat and people in the water.

WESTSIDE PHARMACY

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MORE WORK:

Business cards for Hanifa Cavanna with dark green and beige backgrounds, displaying her name, contact information, and a monogram logo.

HANIFA CAVANNA

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Design branding for Thistie & Hazel interior design, featuring a black background with serif text and a logo, along with color blocks in gold, pink, and dark green, and a small illustration of a flower.

THISTLE AND HAZEL

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A promotional image for Wavelength Therapy featuring a woman with dark hair and beard, looking upward, with text overlay and color blocks containing Spanish phrases about health and communication.

WAVELENGTH PSYCHOTHERAPY

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W O R K W I T H U S

Let’s make something
lovely together.

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