THE ⎯ NITTY GRITTY
Blog // All things Marketing, Website, Design + Business
How to Use AI for Small Business Marketing: What to Delegate and What to Keep
AI can help with branding, websites, email, and social media. But your promises, proof, and publish button still need a person. Here’s what to delegate and what to keep.
Marketing Is Behavioral Psychology With a Revenue Goal
Strip away the funnels, algorithms and marketing jargon and you're left with people making decisions. Here's why understanding human behavior might be the most important marketing skill of all.
SEO vs AEO vs GEO: Unblurring the Lines Between Search, Answers + AI, Because Apparently Search Needed More Acronyms
SEO, AEO and GEO are starting to blur together. Learn what each one means, how they overlap, and what businesses actually need to do to show up in search and AI.
Therapist Website Design: 9 Things That Make People Actually Reach Out
What makes a therapist website actually work? Nine strategic website decisions that help therapy practices build trust, rank in search and generate qualified inquiries.
SEO for Therapists: How to Get Found by the Right Clients
I’ve built websites for therapy practices for 10 years. Here’s what actually gets therapists, psychologists and counselors found on Google. SEO for therapists, minus the jargon.
5 Reasons Why Squarespace Reigns Supreme for Custom Website Designs
Today, we're diving into the heart of web design, exploring why Squarespace has emerged as the unsung hero for businesses in 2024, especially when you're working with designers who defy the ordinary and create bespoke masterpieces without leaning on templates.
How To Survive The Pandemic as a Business.
How can small to medium sized businesses not just survive, but grow and thrive during the pandemic.
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