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THERAPIST BRANDING + SQUARESPACE WEBSITE DESIGN FOR NYC PRACTICE.

Branding, messaging, and a custom Squarespace website for an NYC psychotherapy practice—bringing Alexis’s personality and compassionate approach into one cohesive online presence.

Lovely Grit worked with Alexis Bess to develop her visual identity, shape her messaging, and design a website that introduces both the practitioner and the practice.

Have a practice of your own? Let’s build its next chapter.

  • Brand logo with the name 'alexis bess' in brown text on a cream-colored, soft, flowing fabric background.
  • Collaborative graphic design featuring text 'Alexis Bess therapy,' a stylized 'ab' logo, and stylized chair icon in muted earth tones with a striped pattern at the bottom.
  • Book titled 'Zen as F*ck' with a colorful floral design on the cover, placed on a wooden surface with a teal pen and a light teal marker nearby.
  • A collage of a woman with different hairstyles, a woven craft item, and a color palette. The woman is smiling in the lower part of the image, with some traditional woven crafts and swatches of fabric or color examples around her.
  • A woman with dark hair wearing hoop earrings and a gold watch, smiling and sitting on a cream-colored armchair in a bright, cozy room near a window with a plant on a small table.
  • Screenshot of Alexis Bess Therapy website homepage with a pastel color palette, featuring a header menu, an image of three colorful pens, and sections for latest articles and contact information.

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A THERAPIST’S WEBSITE INTRODUCES MORE THAN SERVICES. IT GIVES PROSPECTIVE CLIENTS A FIRST IMPRESSION OF THE PERSON THEY MIGHT TRUST WITH THEIR STORY.

THE GOAL

A practice with a story of it’s own.

  • Pyschotherapists Build Private Practice in NYC

    01. BRANDING

    For Alexis, we brought together a boho-inspired visual identity, a calming color palette, and distinctive typography. The direction pairs warmth with personality, giving her practice a recognizable identity across its branding and website.

  • Colorful grid pattern with the phrase 'the practice.' written multiple times in different fonts and sizes across various colored squares.

    02. VOICE

    Messaging that makes room for the person reading it. Whatever chapter in your life you are in, there is room for growth. We developed a brand tone for the practice: compassionate, approachable, and grounded in possibility.

  • Boho NYC Website Design Professional but Colorful

    03. WEBSITE DESIGN

    The custom Squarespace website carries Alexis’s identity through its typography, colors, imagery, and messaging.

  • Screenshot of The Practice website homepage with sections on approach, therapy theories, client types, and upcoming news, including images of diverse people and a navigation menu.

    04. SEO + LAUNCH

    Built to be found by the right clients from day one, so a brand-new practice didn't launch into silence.

Noteworthy Copy

Whatever chapter in your life you are in, there is room for growth.

Our Work

Branding
Messaging
Squarespace website design
Graphic design
Business strategy

A collage of interior decor, books, and a woman smiling in a cozy living space, with colorful artwork that says 'ZEN F***' and the title 'LOVELY GRIT' at the bottom.

We worked with Alexis to design branding with a boho chic aesthetic + unique messaging for her mental health practice in NYC.

A website homepage for Alexis Bess, a therapy provider, featuring a woman sitting on a chair, smiling, in a cozy room with natural light. The site emphasizes compassionate therapy for reimagining personal stories, offering individual, family, and couples therapy with warm, pastel-colored design elements.

Our brand & website designer incorporated a calming color palette and custom typography into her squarespace website design.

A woman with long dark hair, wearing a white sweater and colorful patterned pants, sitting on a cream textured armchair near a window, smiling, with a small potted plant on a round marble side table.
Screenshot of a therapy website homepage for Alexis Bess, featuring a modern living room with large windows, seating area, and indoor plants, with sections about therapy services for individuals, couples, and families.
A white shelf with a potted green plant on top, a clear glass vase with green reflection, a row of books leaning against a wooden bookend, and a matching wooden decorative piece on the lower shelf. Another potted plant with patterned green leaves is partially visible on the bottom right.
Screenshot of a website homepage for Alexis Bess Therapy, featuring a woman sitting on a cream armchair in a cozy, well-lit room, with calming earth-tone colors and sections about therapy services, personal stories, and contact information.

Our brand & website designer incorporated a calming color palette and custom typography into her squarespace website design.

A therapist sitting on a cozy armchair in a bright room, smiling and looking at the camera, with white walls, a window, and minimal decor in a warm, earthy color palette.

25 SIMPLE TIPS TO ATTRACT QUALIFIED CLIENTS IMMEDIATELY.

Get our Free Therapist Website Guide.

A strategic checklist for therapists that brings you everything your therapy website needs to attract, reassure + convert qualified clients.

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W O R K W I T H U S

Your practice deserves a brand as real as the work you do.

Taking a therapist’s vision and turning it into a brand and website that fills a caseload from day one. No insurance directory required. Wondering if your site is set up to book clients?

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