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MENTAL HEALTH WEBSITE DESIGN + MARKETING FOR NEW ENGLAND CHILDREN’S BEHAVIORAL HEALTH NETWORK.

The New England Children’s Behavioral Health Network is a network of mental and behavioral health hospitals and organizations across New England that have come together to make care more accessible to children, teens and their families. Lovely Grit worked with their team to build their brand messaging and design their custom built website on Squarespace.

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POSITIONING FIRST, PRETTY SECOND. THAT’S THE DIFFERENCE BETWEEN A WEBSITE THAT LOOKS NICE AND ONE THAT ATTRACTS THE RIGHT AUDIENCE.

THE BUILD

Every element, built from zero.

  • Pyschotherapists Build Private Practice in NYC

    01. POSITIONING

    We started with the exact client they wanted to reach, what worried them, what made them hesitate, what would make them feel safe enough to book , and built everything to speak to that person.

  • Sleek colorful professional branding for new england children behavioral health network

    02. BRAND

    Logo, color, and custom typography that signals bright but professional and polished. A look as real as the work behind it.

  • Two people shaking hands, one wearing a striped button-up shirt and the other wearing a white t-shirt, against a plain, beige background.

    03. VOICE

    Warm, direct, unmistakably them, anchored by understanding.

  • Feature of squarespace website design for necbh

    04. WEBSITE

    A custom Squarespace site engineered to attract families, caretakers and mental health professionals in New England seeking therapy.

  • New England Behavioral Health

    05. SEO + LAUNCH

    Built to be found by the right clients from day one, so a brand-new practice didn't launch into silence.

Building a therapy website of your own?

EXPLORE WEB DESIGN + MARKETING OPTIONS FOR THERAPISTS →

  • A woman and a young girl practicing yoga together on a red patterned rug in a living room. The woman is supporting the girl from behind as they perform a modified plank pose. There is a sofa and plants in the background.
  • Homepage of the New England Children's Behavioral Health Network website, featuring a mission statement, images of children and families, key areas of focus, partner organizations, and a newsletter sign-up section.
  • A young girl with curly dark hair and a pink hair tie, sitting at a desk and looking at a computer screen in a room with houseplants and wooden furniture.
  • A presentation slide with three key focus areas for driving change, including 'Access and The Continuum of Care,' 'Behavioral Health Workforce,' and 'Family and Community Assets,' represented by icons of a lighthouse, two heads with a light bulb and heart, and hands forming a circle, respectively.

Noteworthy Copy

Children’s behavioral
health is our priority.

Our Work

Brand messaging
Squarespace website design
Graphic design
Business strategy
Email marketing

Laptop displaying the website of New England Children's Behavioral Health Network with logo and navigation menu.

We worked with NECBH to build a custom website design that helps support their goal of improving children’s behavioral and mental health.

Website homepage for the New England Children's Behavioral Health Network, featuring information about improving children's behavioral health, key focus areas, photos of children playing and learning, and logos of participating organizations.

Our team of website designers incorporated lifestyle photography, custom graphic design and custom illustration into their design.

Homepage of the New England Children's Behavioral Health Network website with a logo, navigation menu, headline about improving children's behavioral health, a call-to-action button, bar with words 'Collaborative,' 'Accessible,' and 'Equitable,' a section noting children's behavioral health as a priority, a photo of children playing outdoors, section outlining three focus areas with icons, a photo of a girl writing, a statement about envisioning a different system, logos of partner organizations, a newsletter sign-up, and the network's logo at the bottom.
Homepage of the New England Children's Behavioral Health Network website featuring charity information, a photo of a young girl, and sections about programs and collaboration.
Website homepage for New England Children's Behavioral Health Network with mission statement, images of children playing, and logos of partner organizations.
Homepage of the New England Children's Behavioral Health Network website showing their mission statement, a photo of a smiling family outdoors, a diagram of guiding principles, and a girl wearing a face mask.

To build upon their branding, we developed a cohesive color palette, font hierarchy, graphic elements and brand messaging.

Homepage of the New England Children's Behavioral Health Network website, featuring the organization’s logo, mission statement, an image of a family and children outdoors, and sections about their guiding principles and upcoming events.

GRITTY RESOURCES FOR MENTAL HEALTH PROFESSIONALS + PRACTICES

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DOWNLOAD OUR FREE PRIVATE PRACTICE WEBSITE GUIDE.

A handy guide for therapists explaining the “25 Things Your Therapy Website Absolutely Needs to Attract, Reassure and Convert Prospective Clients.”

W O R K W I T H U S

Your practice deserves a brand as real as the work you do.

Taking a therapist’s vision and turning it into a brand and website that fills a caseload from day one. No insurance directory required. Wondering if your site is set up to book clients?

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