GOOD THINKING - EVIDENCE BASED THERAPY

Psychologists committed to good thinking, feeling
and doing.

Good Thinking EBT is an NYC and NJ based mental health practice in NYC, NJ & Florida. Lovely Grit worked with their team to build their branding and design their website on Squarespace.

  • Abstract colorful shapes on a light background.
  • A group of six women sitting on stairs, smiling and laughing together, in a casual setting with colorful stairs and graffiti art in the background.
  • A group of diverse smiling people, including women with different hair styles and a man with glasses, gathered together in an outdoor setting, engaging in cheerful conversation.
  • Text saying 'Good Thinking' with Google logo and thumbs up emoji below.
  • A screenshot of the homepage of a website for a mental health organization called 'Good Thinking.' The page includes the organization’s core message about psychologists focused on good thinking, feeling, and doing, with colorful abstract shapes and text about their values, philosophy, and services. There are navigation links, a call to action for scheduling an appointment, and a subscribe for updates section at the bottom.
  • A person sitting at a white table, holding a pen near their chin, with a notebook and a printed document on the table. There are two cups of coffee on the table, and a stack of books on a nearby shelf.

NOTEWORTHY COPY:

Approachable psychologists, making psychology more approachable.

OUR WORK:

Branding
Website Design
Graphic Design
Brand Messaging
Marketing Strategy

We started by creating the branding and personality for this private mental health practice.
Full of personality and professionalism, and as requested, light on stuffiness and cliches.

Homepage of a mental health website called Good Thinking. The page features a header with navigation links, a main tagline saying 'Psychologists committed to good thinking, feeling, & doing,' icons representing children, teens, young adults, and parents, and a statement about healthcare being approachable and science-informed. There are sections about their values, philosophy, and services, along with buttons for requesting an appointment and subscribing for updates.
Website homepage for Good Thinking, an evidence-based therapy service. The page highlights their values, team, and approachability. It features colorful abstract shapes and sections for contact and newsletter signup.

Standing out in a field dense with competition, such as mental health is attainable with a little bit of creative thinking,
challenging design norms, and finding the right dose of personality for copy.

Abstract colorful shapes with the words "Good Thinking" in the center.
Group of diverse happy people smiling and talking together in an indoor setting
Screenshot of the 'Good Thinking' therapy website featuring two profiles of licensed clinical psychologists, DyLann Gold, PhD and Ilana Eisenberg, PhD, with professional headshots and descriptions of their specialties and backgrounds.
Abstract colorful shapes including a yellow circle, blue shape, pink shape, green shapes, and red shapes on a pale background.

W O R K W I T H U S

Let’s find your
brand’s inner grit.

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